Melissa henault

134: Strategic Partnerships and Networking for Growth

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In the latest Burnout to All Out episode, Melissa talks with Debi about her newly-founded agency. Although Debi has set plans for her agency, questions remain on how to launch it and what her opt-in offer would be. How can they draw more attention to her done-for-you service solution for clients? Melissa suggests the answer lies in creating strategic partnerships and networking purposefully.

Melissa shares insights from her own journey of establishing an agency. She explains her strategy of participating in speaking events and specifically focusing on the type of individuals who might be interested in joining her agency. Essentially, her approach revolves around providing free value to specific audiences, which in turn enhances brand recognition and attracts suitable prospective clients.

It’s crucial to connect with clients at their level, comprehend their demands, and present an authentic solution that fosters a lasting connection. Tune in to learn some useful tactics for launching your agency successfully and discover how providing free value can lead to meaningful relations and possible clients.

Topics discussed in this episode:

  • Go-to Market Plan
  • Marketing
  • Business Energetics
  • Target Audience
  • Discretionary Funds
  • Strategic Partnerships
  • Strategic Networking
  • Wait List
  • Brand Awareness
  • Launch
  • Opportunities
  • High-level networks
  • Kelly Roche
  • Game Changers


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