155: Black Friday Bonanza: How Building a Community Leads to Sales

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Unless you’ve been living in isolation, you’ve undoubtedly observed the deluge of Black Friday deals inundating the online sphere this season. Perhaps you’ve even contemplated what separates a smashing success from a disappointing flop in this chaotic retail frenzy.

In this episode, Melissa possesses the key to this enigma. She’s here to unveil her three foolproof strategies for crafting an unbeatable Black Friday special. And let’s make it clear: none of these strategies involve haphazardly assembling a lackluster deal at the eleventh hour. The crucial secret you’ll uncover is that establishing a strong community foundation is the most vital initial step.

If you’re keen to create an irresistible Black Friday special that will dominate in 2023, then this episode is an absolute must-listen.

Topics discussed in this episode:

  •  Black Friday
  • psychology of spending
  • building community
  • building trust
  • creating value
  • free community
  • paid communities
  • nurture your audience
  • networking events
  • brand awareness
  • free value
  • email nurture
  • consistency
  • laying the foundation

 

Links & Resources:

Looking for the email nurture sequence we used?   SMS Opt-in: Text LinkedIn to 704-318-2285.

 

Connect with Melissa:

LinkedIn: https://www.linkedin.com/in/melissa-henault/

Instagram: https://www.instagram.com/melissa_henault/

For free resources and information on Melissa’s current offerings: www.burnouttoallout.co

Free LinkedIn Productivity Checklist: https://burnouttoallout.co/checklist/

Get text updates by texting ALL OUT to 704-318-2285

 https://burnouttoallout.co/the-modern-entrepreneur-waitlist/

 

“Her energy is always refreshing. I love being able to apply her strategies to whatever my project is at the moment.”

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