Melissa henault

169: Knowing Your Audience is the Key to a Successful Launch

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Marketing to the wrong audience is like selling winter coats in the Sahara.  No one’s going to buy.

In today’s dynamic coaching sesh, Melissa gets real about how targeting the wrong people can lead to the death of your launch.

If you’ve been hearing nothing but crickets when sharing your offers, this episode will give you the breakthrough you’ve been looking for.  Tune in!

Topics discussed in this episode:

  • outgrowing your audience
  • launches
  • selling secrets
  • marketing
  • know your audience
  • market research
  • marketing messaging
  • entrepreneurs
  • scale your business
  • lead generation
  • business marketing
  • pivot
  • attraction marketing
  • rebranding
  • company evolution
  • LinkedIn


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“Her energy is always refreshing. I love being able to apply her strategies to whatever my project is at the moment.”

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