Melissa henault

107: Visionary CEO with RT Custer

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How do you make business dreams come true? By facing your greatest fears, setting aside your ego, and embracing a willingness to fail.


Meet R.T. Custer, a multi-passionate entrepreneur, e-commerce growth expert, and CEO of Vortic Watch Company. This creative visionary shares his winning wisdom on the importance of the customer journey and building brand loyalty. Melissa and R.T. talk about big ideas, managing a team, and business success.


This fascinating conversation is one you cannot miss.


Topics discussed in this episode:

  • serial entrepreneur
  • entrepreneurial mindset
  • loyal fans
  • storybrand
  • nurture your customers
  • customer loyalty
  • creating fans
  • health is wealth
  • business visionary
  • big ideas
  • building a brand
  • customer journey
  • specialty watches

Links & Resources:

Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business by Pat Flynn

Building a StoryBrand: Clarify Your Message So Customers Will Listen By Donald Miller

Start with Why: How Great Leaders Inspire Everyone to Take Action By Simon Sinek

Traction: Get a Grip on Your Business By Gino Wickman


Connect with RT Custer:

Carter & Custer:

Fast Foundations Mastermind:

Vortic Watch Company:

RT Custer on LinkedIn:


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