You can’t expect someone to ask you to marry them on the first date. The same goes for buying your product or service. Growing and establishing a relationship has to come first.
This hot seat coaching session centers around making that sale. Melissa discloses her valuable knowledge on the importance of building authority, establishing trust and giving value before expecting anyone to invest.
This episode is a great reminder that patience is a virtue. Listen in!
Topics discussed in this episode:
- podcast shorts
- get seen
- giving value
- building authority
- grow your audience
- modern entrepreneur
- ready to invest
- earn the sale
- nurturing your audience
- content consistency
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Hey. Hey. Hey. I hope you guys enjoy these, what I'm calling, podcast shorts for my burnout to all out community. This is just a little peek behind the curtain of the coaching that goes on inside of my programs. We're bringing to you Some of the best nuggets and coaching I'm giving, within hot seats of all of our different programs, whether it's our LinkedIn Method Academy, our mini mastermind business basics all the way up to our higher level mastermind. If you're hearing some of these questions and you're like, man, I wish I could get my burning question answered by Melissa. Hey.
Guess what? You could be featured on my podcast. If you've got a question that you want answered and you submit it to my team and we pick it, we will bring you here to the podcast for our podcast shorts and, do a hot seat with you. Where can you submit your questions? Send them to team burnout to all out .co. We'll make sure we drop that in the show notes for our podcast shorts, and I hope that You guys find as much value in these shorts as our clients do inside the program. Need some effective tactical advice that actually helps you get results and makes a real difference in your life and business? You've come to the right place. If you're finding yourself here today, it means you're getting ready to gain serious traction in your business, rapidly multiply your income and impact, and you're ready to make it happen while living all out. Guys, I'm Melissa Henault, your trustworthy corporate dropout turned 6 figure business burnout turned happy and healthy CEO of a multimillion dollar online business, and you're listening to the burnout to all out podcast. On this show, we're serving up innovative growth strategies, simple implementation methods to put them into practice and action stimulating inspiration tailored specifically for the modern entrepreneur.
Let's dive in.
My win was that you gave me marching orders to be networking like a fool and building my connection. So I'm up to 400. So I can request 20 a day, and I am on it rain or shine. I'm sending out 20. I get about 4 accepted. I know who my ideal client, but trying to get to them. So I'm getting connections of connections and trying to build those links. So of those 4 connect, Some of them are in complimentary industry.
We share the same clients. I'm not getting a lot of response like, what are you working on? You know, those follow-up things. So what should I be doing once I get someone connected?
Okay. So once you get someone connected, when you're connecting with them, are you asking open ended question, or are you just requesting to connect with them? What does that look like?
Well no. I'm asking to open ended. So if they connect, I'm like, what are you seeing in the industry right now? Any big projects you see going on? You go into any conferences you're really looking forward to? And that's what I've kind of, filtered back and forth on. The ones or only ones who connect, I know they got something to sell. You know, like, hey. Can I sit down with you and can I demo my product? Which I'll go through so we can just have that relationship, and I can learn a little bit from them too. But other than that, I don't know if I'm just at the beginning of it and slow and I just gotta pay my time, or am I supposed to be doing something else?
Yeah. So I'm liking this part to kind of like dating. Right? Like, it's you know, we don't just going from we don't necessarily go from pie to do you wanna buy something. Right? We wanna celebrate the fact that we're connected. Who knows? Share with me in a chat. Who knows in 2023 August of 2023, on average, how many touches it does it take before someone is ready to purchase. Brandy and Jean and Tina are gonna be surprised. It's actually 20 now.
And so the reason I wanna reiterate this, I don't want you to be upset by this. I want this to be informative for you. Right? And this doesn't mean touch them 20 times in the DMs.
That's what I don't wanna be a pill a pill.
So this is 20 times them seeing you, seeing your content, seeing your value. Though. Right? So the moment they accept your request to connect, that's touch 1. The moment they see a message from you, that's touch 2. The moment they see your content in the feed for the 1st time, that's touch 3. Okay. So if you just got started this past month growing your connections, let's celebrate that. That's incredible.
Now, there's 4 additional people you're adding to your network each day. I want you to set realistic expectation with yourself Based off the math of it, okay, 4 per day, 20 touches before I'm really seen as an authority. I've built value. People are really interested. Right? They may not respond, and this is good for all of you guys. They may not initially respond to your message because they don't really know who you are, what value you bring, and they just don't really spill incentive items to respond to you. But you start passively showing up in their feed with content now. And if you're writing content that speaks to their pain point, you're writing content that inspires hope, you're writing content that gives value as an authority and solution in the space they have a problem, each time that shows up in their feed, you're getting a credibility check.
So now it's credibility 2, credibility 3, credibility 4. Now when we get to that moment between that 5th 20th touch in the feed and or polite conversation in the DMs is when you're playing the numbers game of the audience you've grown and their readiness to purchase and interest in what you have to offer. Right?
This is for all of you. No matter what you sell, what you offer, on any given day, there's a small percentage of people in the universe, on the Internet who are at a place in their life where they're ready to invest in that thing. So for me this weekend, it was a wolf range. Group. Five ones. I've needed 1. My oven's been on the branch. I mean, this is just a random example for you, but this is applicable all of you no matter what you do.
It's been a little frustrating. I know that I needed it. It wasn't until this weekend that I was like, shit. We're hosting Thanksgiving, And I have, like, 28 people coming to the house. And if I don't get on the horn and get an oven and and in order tune. It may not be here by Thanksgiving. So I was at the right time in the right place. It actually didn't even matter within a 3 to 4 $1,000 price point.
What I was gonna pay for that oven, I was ready to buy. I was on the phone with an appliance guy. I gave him my credit card, and we made the decision. Right? So he couldn't have sold me 3 weeks 3 months earlier. Even if he was nice, even if he was credible, even if he and I got along perfectly fine, just one at the right time. I wasn't ready to invest that those multi 1,000 of dollars, and it wasn't urgent enough. Mhmm. Yes.
So the conversations in the DMs are phenomenal, but a request to connect straight to a sale is rarely ever gonna happen. We have to earn that trust through building it as an authority passively in the feed daily, and then we can circle back. Does that make sense? It's just gonna be kind of a nurture process.
So just keep the good content going. Keep it going. Keep it going, and know that you're gonna filter in there once in a while. That's right. Okay. Alright. I can handle that. Alright.
Awesome. Thank you.
Thanks guys so much for listening in on today's podcast episode, and I can't wait for you to see my upcoming guest in the next episode. You are going to love this keynote speaker. Hey. Here's the deal. If you like this, please subscribe and leave a review. And you want the latest online business growth strategies and exclusive LinkedIn pro tips sent straight to your phone. Text the word update to 704-318 two two eight five. That is text the word update to 704-318 2285.
Can't wait to see you guys. Come find me over on Instagram, LinkedIn, Facebook, wherever you like to hang. Cannot wait to hear how you are enjoying and applying What you're learning, you guys reach out to me over on social because I love hearing what's resonating with you. When you reach out to me and you send me those personal DMs, they really do impact The content I continue to bring forward to you. So, again, come find me, melissa_ Henault over on Instagram. Melissa Henault over on LinkedIn and Facebook. Can't wait to see you guys over there.