Melissa henault

There’s always a story behind the story.

Come along with Melissa as she takes a walk down memory lane and celebrates the 200th episode of the Burn Out To All Out podcast. From burning out in corporate to building a million-dollar business, Melissa’s remarkable 5-year adventure is packed with priceless lessons and inspirational advice.

You’ll never know what’s possible unless you’re willing to jump into the unknown. This one’s a definite must-listen.

Topics discussed in this episode:

 

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〉Get text updates by texting ALL OUT to +1 704-318-2285

 

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“Her energy is always refreshing. I love being able to apply her strategies to whatever my project is at the moment.”

 

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Transcript
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Alright, guys. I am so excited to bring this episode to you.

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It is our 200th burnout

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to all out podcast episode. I had so much

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fun preparing and journaling for this episode as

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I took a walk down memory lane of the

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last 200 episodes, as we'll say,

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in the fruition and birth of the burnout to all out

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brand and the burnout to all out podcast. We're actually coming up on

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our 5 year anniversary in October. So it was a really,

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really fun exercise. I hope this episode inspires

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you all to go after your dreams. Don't be

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afraid of failures and just fucking go for it.

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Need some effective tactical advice that actually helps you get

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results and makes a real difference in your life and business? You've

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come to the right place. If you're finding yourself here today,

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it means you're getting ready to gain serious traction in your

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business, rapidly multiply your income and impact, and

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you're ready to make it happen while living all out.

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Guys, I'm Melissa Henault, your trustworthy corporate dropout

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turned 6 figure business burnout turned happy

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and healthy CEO of a multimillion dollar online

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business, and you're listening to the Burnout to All Out podcast.

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On this show, we're serving up innovative growth strategies,

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simple implementation methods to put them into practice, and

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action stimulating inspiration tailored specifically for

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the modern entrepreneur. Let's dive in.

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Alright, guys. Coming to you with my

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200th episode for burnout to all

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out podcast. This is such an epic moment. I

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am so excited to be here recording

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the 200th episode. It's been almost 5

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years since we got started. And

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I'm going to just take you on a journey, on a

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walk through burnout to all out, the birth of

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it, the journey of it. Many of you may not know I

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actually came up with the name and trademarked it with this

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bigger vision. So I wanna take you

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all the way back because there's a story behind the story.

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Right? Over a decade ago, when I was still in corporate

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America, I was going through what is called second line

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leadership training, where they're training you and grooming you to become

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a VP. Right? 2nd line leader, a leader leading leaders. And one of the things

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we were challenged to do was to write a mission statement.

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Okay? And the mission statement I came up with

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that I am aligned to this day is to

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be the example as a leader, to be the

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example that you can be happy and you can be healthy. And by the way,

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you can also be wealthy. Meaning, there are no sacrifices

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in this life. We can be joyful and fit and happy

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and have lots of money in our bank account. But the problem was over a

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decade ago, I felt as though I was incongruent

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with the mission that I wrote. And that was the first reality check as a

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mom of 2 small kids in corporate. And many of you guys know

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my story, but from there really launching my own first

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business in the e commerce space around my 9 to 5 with this

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reality check of, like, life could be better.

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And I am not okay with living my life the way

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I'm living it today for the rest of my life. And I wanna

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live life on my terms, and I want to be the example to

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others that they can live life on their terms and be abundant

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and happy and fit and healthy. Right? It's

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possible. And so that started me on my 10 year

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journey. And when I first started, it was really about some of

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you guys have heard me talk about the little I versus the big I. Right?

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And the little I was where I started, where some

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of you are today. Right? Where I started, the little I, self

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preservation, me. How do I match my w

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two and get the fuck out of here? Right? How do I

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get out of this job and get to the time freedom

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life on my terms without compensating for income, right?

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And so I went on this journey with

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first launching my first business in the ecommerce space, which allowed me to match

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my w two and leave corporate America with the little I,

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me, I, right? Self preservation, oxygen mask. Right?

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What brings me to burnout to all out is the

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birth of it 5 years ago. Right? It was a 10 year journey of,

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like, a self realization kind of a come to Jesus. Maybe

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some would argue midlife crisis. Some of you would call it a Saturn return.

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Right? But just basically, like, I am not okay with this and I am gonna

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do something radically to change it. Right? 5 years from there,

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which would be 5 years ago. Right? So 10 year radical awakening

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5 years ago was the actual

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pivot of self preservation like, okay,

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I've matched my corporate income. I'm out of corporate. I've got a

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thriving business. How can I now focus

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on the big I? Right? What's the big I? The

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big I is impact. How can I actually

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pave it forward and bring myself back to

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my original personal mission? Because if you

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remember in my personal mission, it wasn't just to self preserve.

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My personal mission wasn't just to live a joyful, happy, healthy, and

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wealthy life. I had a larger calling which was

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impact to lead from the front and display to others and

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mentor to others that you could live an all

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out life. Right? Hence, the birth of

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burnout to all out. Right? And that's where we are

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today in this episode reflecting

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on those 5 years, but I couldn't start without starting

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with the 5 year previous story that

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really brought me to my mission. So I hope that for some

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of you who are still trying to navigate that and figure it out, that it

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may take you a little while, you may actually have to go

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further along in your journey to get clarity for your purpose

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and how you're actually going to execute potentially on what

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you already know you're passionate about. For me, I actually had to go on

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a journey in order to close the

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loop and actually be able to fulfill the

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purpose. I had to go on that 5 year journey. Right? And I am still

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on that 5 year journey. So let's talk about it. So as we land on

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this 200th episode, let's reflect on the

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growth of the burnout to all out

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brand. Right? It was almost 5 years ago that we

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trademarked and launched this podcast as we're sliding

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into the 200th episode. And with the vision of mentoring

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and teaching others on how to shift

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really from being a miserable cow standing in the

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rain. How many of you guys can relate? Right? I've been there

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to grabbing the bull by the horns and literally

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squeezing the juice out of life and living life

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on your terms now, immediately.

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Right? We don't actually have to leave our careers to have a joyful life. That's

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like a whole another conversation, but we can start taking steps towards it.

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Right? So, as we land on this 200th

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episode, and I look back at all that burnout

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to all out has accomplished, I wanted to run some stats for you guys.

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Number 1, we've served over 44,970

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5 students in my totally free master classes

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that I put out a couple of times a year to teach people the

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foundations of attraction marketing that's helped me scale

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multiple businesses to the multiple millions mark.

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We've also served over 1,234

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paying clients over the last little

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less than 5 years. That's in our lead generation academy.

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That's in our build, grow, scale, which was previously

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called business basics accelerator, which is our mini mastermind for

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business. We've served so a 141 and build grow

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scale 44 clients in our elevate 360

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mastermind and 43 clients in our modern

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entrepreneur. And we've served over

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400 attendees to our burnout to all

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out live events in 2 years with a perspective

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400 total coming just this year alone, which is just

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wild. And we've served over 3

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1,000 over the years in my quarterly networking

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events for my burnout to all out community.

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So in totality, the burnout to all out

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brand with a mission to impact and inspire those to live

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all out, we have touched over 50,000

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lives as we drop this 200th

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episode in less than 5 years. That is

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epic. So let's take a walk down memory

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lane. I'm gonna share with you guys just little snippets

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of the journey in the evolution of burnout to all

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out because it definitely has taken on

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many different iterations along the way and it hasn't been

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without getting my knees failing

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and failing forward because truly, I want you guys

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to think about this. Success happens in the margins

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of failure. I'm gonna say that again. Success happens in the

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margins of failure. And if you are afraid to

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fail, you will never grow. If you're hitting

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your target all the time, you're never going

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to actually hit your potential. See, the only

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way we can actually maximize the human potential

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is to shoot for higher goals that

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we're not sure we can hit. Right? So

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many of us go after safe numbers and safe things that we know that we

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can hit, but where quantum leaps

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happen in your business is when you go after aspirational

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goals that you occasionally fail at. Because in

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those failures, and I'm gonna share some with you guys today, in those

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failures are the lessons that actually paved

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the way for quantum growth in my

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business that never would have happened if I didn't

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fail and get the lesson, which was the blessing

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to implement moving forward. Right? So I hope that resonates for some of you guys.

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So here we go. Memory lane. So in

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2019, in October of 2019,

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I launched my business. What I should

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say is I didn't actually launch it. I had an idea,

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and I hired my first coach. Any

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of you guys been in this space, I had never invested in

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myself. I had scaled an e commerce, a

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direct sales business around my 9 to 5, and I'd matched

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my corporate income. And with doing that, I

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had never invested in myself in the sense that all of the mentorship, all

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of the coaching I'd ever gotten in business, in direct sales

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was free. Right? So it was a huge mental jump for

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me to actually invest in a business mentor. And I invested

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$12,000 which to some of you may not feel

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like a lot. For some of you, it feels like a lot. For me, having

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never invested in myself, I wanted to barf.

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I could not believe I was investing, but I knew that I knew after reading

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the 21 laws of leadership that with John Maxwell that I had

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reached my lid. I was not gonna go any further in business

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if I did not recognize that I had reached my

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innate natural talent and I was kept out and I needed to

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seek mentorship that was going to show me the way

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to my next level because I wasn't gonna find it within. It wasn't

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within me, I didn't have the life experience to take myself to the

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next level. So I hired a coach. And she

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gave me the confidence. I want you guys to realize that many

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times mentors, masterminds, we're investing

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in leaning on their confidence in us before we

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have it. Their guidance for where to take the next step

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because we don't know. And so she gave me the

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confidence to actually launch my trademark burnout to all out,

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which would ultimately become my overall brand and podcast

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because of remember that path, that journey that took me to

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the words, the punch words burnout to all out. Right? From

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my journey from corporate all the way. And here's the funny thing, 5 years

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ago, I couldn't have guessed at the

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business and the offers and the suite that we have now.

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I could not have guessed with the most curated

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business plan. I'll never would have known. However, I did have a

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true north and mission. And that was teaching people how to

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go from being burnt out to living all out. Whatever

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modalities that was gonna be, I'd get there. Right? So

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I named it. I got the confidence from my coach to get the

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trademark. And actually, she gave me the

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confidence to launch a LinkedIn coaching program. She looked

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at my business and she said, wow. You're breaking

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all kinds of records with recruitment and lead generation on

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LinkedIn in your direct sales company, and you're teaching everybody in

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your company for free. This is intellectual capital that

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you could be monetizing. Guys, again, this is where I

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underscore getting mentorship with people who've gone before you. She'd done this

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before. She'd been successful at it and she could pick up

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on an opportunity and a need. Right?

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So I borrowed her confidence late in the

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Q4 of 2019. And I launched a 1

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week LinkedIn boot camp for a $100.

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You got it. A $100. So here's the thing. I got

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12 buyers. I made $1200.

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And when I got the investment, I that was time to make my

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course. I locked myself in a hotel room. And in fact, I

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did not make anything till after I sold it. I did not

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make anything until after I sold it, had money in hand, proof of

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concept that people wanted it. Then I went and locked myself in a hotel room

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for 3 days with a curriculum and recorded the program.

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To this day, many of those videos still exist

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in the program we sell for $5,000 today. We'll get to that.

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Okay? Clearly, there's been updates. Things have changed on LinkedIn. But I want

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this to resonate. Less than 5 years ago

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was my first investment in a mentor who helped

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me through me leaning into her confidence and

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her coaching. I launched burnout to all out the

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brand, the trademark, and my LinkedIn coaching. And I didn't

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stop at selling 12 for $1200. Where

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would I be right now if I had such an

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ego going into this? That if I didn't make a 6

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figure launch when I got started, it just wasn't worth it. Right? Or I was

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just gonna walk away or it's not working out. I hope the rest of this

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story inspires you guys. Right? So that q 4 of 2019,

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I launched my coaching. Right? It's cute. I don't have a flipping clue

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what I'm doing. I take that back. I knew exactly what I was

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doing with LinkedIn. I knew exactly

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So January 2020, right, I

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attended my very first live event. The

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only reason as an entrepreneur, I even

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went to this live event was because it was included in my

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1 on 1 coaching ticket. I'm here to tell you otherwise, I wouldn't

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have showed up. Right? Man, what a mistake that would have

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been because it was life changing. It's actually where I

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met my current mentor who was on stage and it's where I met some of

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my best friends in entrepreneurship. Being in the room with other

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people who had the same challenges, the same insecurities,

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more success than me, less success for me, but I didn't feel alone.

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And I networked and I traded services with other scrappy

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entrepreneurs on a limited budget. I couldn't afford at

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the time to get professional photography. There was a professional photographer

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there who really wanted to learn lead generation on LinkedIn. Guess what we

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did? We swapped services for free. My very first web

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page is free photos of me from swapping

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services with someone. Right? You have to start

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somewhere. You guys see these beautifully

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crafted photos of me now that I can afford for my phenomenal

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photographer to bring in. I didn't start there. Don't let that be

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your excuse. Oh, I can't get started because I don't have great photos. I can't

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get started because I don't have great videos. So what? Get

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started. Get scrappy. Trade. Right? Okay.

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Now, so I attend my first live event,

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and I start swapping and learning how to trade with other entrepreneurs to get what

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I need and give what people need. And in March of that

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year, I expanded my group coaching program to 6 weeks

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now, not to go down in a rabbit hole. But between that January

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March, I got hacked and my identity got stolen. I was

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in a horrible car accident. I spent a month in

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February getting all of my accounts back. I never got my Facebook account back.

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That is another story that could have stopped me dead in my tracks. I

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already had passive income from this other ecommerce business. I could have said, you

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know what? This is good enough. I could have, like, set my mission and

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goals on the shelf and said, you know what? I'm just not going

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there. Right? But I kept going. And

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in March, I expanded my coaching program from 1 week to 6

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weeks based off of what feedback from the customers. I surveyed

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them and asked them what they wanted more of, right through

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a client questionnaire. And by April,

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I had made enough money that I was confident that I needed

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to invest in a group mastermind beyond the 1 on 1 coaching,

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at which was over at this point and having left that live event around other

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entrepreneurs, I realized I needed to be in a group

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of like minded humans to create momentum. I will tell you,

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in 2020 2021, one of the biggest

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things that allowed my business to take off in the midst of COVID

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was not being alone trying to do it myself. Some of the smartest

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investments I made were making sure I was connected to other entrepreneurs

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and mentors during that time. So in April, I invested in my

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first group mastermind for $18,000

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right? And I was exposed to other women chasing their

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dreams, and I borrowed their momentum

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and confidence to do uncomfortable things. I'll never forget

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being welcomed into the mastermind where I had had my

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largest month. The

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largest month to date in that March of

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2020, I had made $20,000 in a month.

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And we got on a call with the group and one of the girls was

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celebrating a 100 k day. And I

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remember my jaw dropping to the floor, first of all, with

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astonishment. And then secondly, with now

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exciting wild belief that it was

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attainable. It was one thing to have a mentor that was doing

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it, but to be in a cohort with other women that I thought I had

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a lot in common with, and to see that she was just a couple of

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steps away from me, put so

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much giddy up in my step to pull the chair

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up to the table and ask lots of questions and be willing to

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give where I could give, right, and have a

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symbiotic relationship with these women. It's where I ultimately

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actually launched my podcast. One of my peers

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in the group, one of my dear friends, Rebecca Cafiero had launched hers. We've become

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good friends and I'm like, oh my gosh. I love you. And if you

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can do this, I can too. We are no different. And I was able to

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borrow her Google Drive with all the documents. I didn't go through a podcasting

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course. I didn't invest in anything other than swapping

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resources with someone, borrowing their Google spreadsheet,

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and taking imperfect sloppy action launching this bad

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boy. This podcast that you're listening to right now is an

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inspiration because a peer was doing it. Let that settle in as

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we slide into our 200th episode. Right?

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Now, from there in August, I realized,

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okay, I've been in this group of women, which is phenomenal. I'm

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realizing I have an offer that's really selling, but I'd

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like to fine tune strategically. I need a university

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of sorts. That mastermind I was in was more of an experiential

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based culture and network that I was investing in. And I was

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realizing that I needed very structured curriculum with

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a step by step playbook to take what was converting

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for me and turn it into a profit machine that

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was giving tremendous impact at a higher

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level that was more structured. So in August, keep

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in mind, I'd already invested in a mastermind in April for

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$18,000 In August, I invested another

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$30,000 for a whole another group mastermind, where I actually learned the

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launch model that I use to this day and have optimized and

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made my own. I learned how to step into my proven process to launch my

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offer at a much higher price tag

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with a lot more encompassing. I took it from a 6

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week program to a 6 month program.

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Now talk about being terrified and going into uncharted territory.

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Here, I built my brand, built my offer for

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$600 for 6 weeks in August. And by October,

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I was flipping the switch and going back to the market saying, you know

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what? Actually, it's 6 months. And I'm

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quadrupling the price to $25100 because I believe in the

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value. And I believe in the amount of time you need to be in here

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and I believe in the amount of support that you need for the transformation. Was

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I terrified to go to the public

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quadrupling my price and changing my offer?

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Absolutely. Because it was uncharted territory.

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And And I had to trust that I invested in the right

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mentors who had gone before me and were the example for

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me, and lean and borrow their

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confidence that this was gonna work. And guess what?

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It did. As a matter of fact, that October,

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not only did I have a wildly successful

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launch, I actually also closed a

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corporate contract with a corporation for over $100,000

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We did over $280,000 that

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month. Wild, right? But I never would have

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known what was possible had I not been willing to

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go into the unknown. I'm gonna say that one more time. I

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never would have known what was possible had I not been

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willing to go into the unknown. Now you guys know the rest of the story.

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If you know me today, that same program we charge $5,000 for so we'll

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get to that. But that was a huge jump for me.

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And I began to inch the price up, right, and

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inch it up and inch it up. What I wanna notate here from

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2020 is that I made in 2020, I

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made $360,000 So I went from $1200

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the 1st year to 360,000 the 2nd year and out of

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that $360,000 I invested 48,000

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That is 13% of my revenue. How much are

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you investing in taking your ceiling and making it your

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floor? Right? To this day, I spend 10% or

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more in my revenue in my network and

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mentorship. Yes, I pay for my friends, I pay to be at the table

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with very smart and highly networked and kind and incredible

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individuals. I vet them out, and I invest in them. Right?

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Because that is how my business has grown, through

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who I know as I apply what I know,

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What is not enough? And what won't get you to the next level?

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Right? Okay. So that was 2020.

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As we slide into 2021 in the world of

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burnout to all out in the burnout podcast,

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We launched what was called our business growth

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accelerator in 2021. Jackie and I, literally our clients

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were begging for it. They were witnessing the growth and the scale of our

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company, and they wanted more than just LinkedIn coaching. They

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wanted us to mentor them on how we had scaled front end, back

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end operations, things beyond LinkedIn for top of funnel. They were seeing

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what we were doing. So we surveyed them, asked them what

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curriculum that they would really want. We came back to them with the top

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products and topics and started our

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first business growth accelerator, which I'm excited to

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kind of share with you guys on the ground floor. It's not public yet, but

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I guess it kinda is because I'm sharing in a podcast. We're actually

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evolving that program. We've never gone to the public with

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it, but in May, we will be launching this bad boy to the

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public called build, grow, scale. And it is

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a business growth mastermind with my team

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and I for 6 months to really drive business growth,

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business scaling, and building a solid foundation like we have

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in order to stack and stack and stack offers on an empire with a

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really solid foundation that you can go back to and repeat process

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over and over and over again. Right? Well, that started

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in 2021 internal in

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burnout to all out. It is now 2024. 3 years later,

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we will be officially going to the public in May with this product. I hope

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this inspires some of you to hear our journey that it is not overnight

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at all. Right? We launched our Elevate 360

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Mastermind in 2021. This was in the midst of

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COVID. And when we first launched it, it was a virtual

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mastermind. It wasn't even experiential based, but we launched it anyway.

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Right? We got our first cohort. And then as the world was

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opening up just a little bit, we hosted our 1st live

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event ever, get this, at my house with 12

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clients. Put that settle in. Right? We're gonna have

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about 400 people at burnout to all out live this year, and we had

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12 in my house in 2021.

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Right? Where do you start with 1 foot in front

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of the other? 2021 was a very,

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very awakening year for me. I

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had an identity crisis with my avatar and my business.

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Anybody been there? I was evolving as my

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audience was evolving as my business was scaling different

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people wanted different things from me. And my messaging

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was off. I had evolved, but I was still talking

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to my original avatar. When you think back to when

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I first launched my LinkedIn coaching business because I came from direct

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sales, that was my audience. I thought my

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expertise was attraction marketing for people in the

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direct sales space. Right? But what was

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coming up what was evolving was as we were raising our

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price, but keeping our messaging the same, I was getting more and

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more cost objections. And what I realized was that

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my old avatar, and this is no knock on

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direct sales, I have a huge admiration for the industry because it got

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me out of corporate. It served me for a season. But the large

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majority of people in direct sales do not

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have the money mindset to invest in themselves because they're given

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everything for free in their training. Right? It's not like the typical

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entrepreneur who has to wildly invest upfront to see success

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on the back end. Right? So it's not a far cry to

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see that the average direct salesperson is not going to invest 25 to

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$5,000 in a program to grow their business when everything has

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been given them to them for free. And they've already

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opted into a super low risk business that didn't cost them anything.

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Right? So I want you to think about that. So as I'm evolving and elevating

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my brand, I'm still talking to people who are not willing

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to invest. What happened is I

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hit my ceiling, but I hit my ceiling and who I was marketing

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to with price point. But I had all these hungry

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service based entrepreneurs that were scrappy, and they were finding me anyway.

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And they were dropping into my programs. And they were learning everything that I was

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teaching. Even though I thought I was speaking just to folks

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was I was telling myself a self limiting

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story. And I want this to sink in for all of you.

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I thought because all I knew is what I'd succeeded in.

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I thought that I was only an expert for this one niche audience.

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And I was telling myself that I wasn't for everyone

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else. And I was cutting off abundance from

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the universe by telling myself this is your

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written story. This is your written passage. Right? And I

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got lost trying to chase the dollars and

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trying to chase what had been working.

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And I was exhausted. And I actually

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hit rock bottom in October of

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2021. With all that momentum, I'd actually made nearly a

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$1,000,000 in less than 19 months and I still

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hit rock bottom and this is when reality hit.

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See, I had been asked to be a keynote speaker for Game changer

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with Kelly Roche, and it was streaming live globally. There were thousands who are

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watching and 100 in attendance. And she had asked me to speak

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on LinkedIn. And I was saying to myself,

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this is not my audience. None of these guys are indirect sales. Right? But

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the universe was telling me, Kelly Roche wants you to speak to her

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entire audience of service based entrepreneurs about LinkedIn, and you're

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discrediting that. You're not even listening to it because you're so oh,

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woe is me and focused on this audience that's not converting. Let me tell

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you what happened. I landed in Florida in the

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hotel room on closed cart night for my launch

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to speak the next day at that event.

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And I could not see the forest for the trees.

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We closed our cart that night, and I lost money on the

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launch because, remember, my messaging was off.

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I was marketing to the wrong audience who

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was not ever going to invest at the price

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point that I deserve to charge for the transformation

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people were gonna get. And I've been targeting and marketing and recruiting an

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audience of people who had self limiting beliefs

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that were never going to invest. And instead of

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realizing, let me just paint the picture for you. I'm so sad. I'm

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so frustrated. I am in the hotel room crying,

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listening to rage against the machine screaming and punching into my pillows

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in my hotel room. While

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I'm in a hotel full of 100 of entrepreneurs that I will

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be speaking to on stage about LinkedIn.

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But I'm so stuck on the loss that I can't even see

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the opportunity that I'm sitting on. So

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I begrudgingly get myself together the next

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day. I do the presentation anyway.

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Thinking these are not my people. I don't know why Kelly's asking me to do

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this, but I'm gonna do it because I've got so much value out of her

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program. I walk out of that hotel,

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not even walk out of the hotel, but walk off the stage. And

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I have dozens of people running up to me asking for my contact

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information, asking when my next workshop is.

Speaker:

And that is when the moment the light bulb went off. I started getting messages

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and DMS on LinkedIn, Instagram, Facebook from all these people across the world who are

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streaming live, who are service based entrepreneurs asking about when my next

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workshop was, Right? That is when the

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light bulb began to go off. Wait a minute.

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Maybe there are more people in this world who need my

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gifts than this niche group that I've

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written my message and path to because it's all I know.

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And this is when I hired my first spiritual mentor who helped

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me through my identity crisis. And maybe some of you are

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suffering from this right now. Preston Smiles giving you a huge

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shout out. He'll be coming to my live event. And, Austin, he said,

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this whole direct sales, like, is a blankie

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for you. It is a safety of an old identity

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because it served me for a season, and it was predictable.

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So I felt that it was safe. And to go

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above and beyond that and create a brand bigger than that

Speaker:

was unknown, and it was terrifying.

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Right? And what if they didn't like me? And what if the message didn't

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hit? Well, it wasn't hitting now anyway, because I've already outgrown

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that audience. And my first step was to drop the damn

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blanket, burn the ships, and step into the unknown, into

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the uncharted territory, and become curious

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at what I was capable of. I had

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to pivot and expand

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my message. I had to pivot with trust.

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My methods, my process of attraction marketing, they worked for any service

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based entrepreneur and I needed to evolve

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and my program needed to evolve to serve this new

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network. But I was going to have to trust.

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Trust in the unknown instead of the fear

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of the unknown. Right? So I'm in the red in my

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business. Jackie, my integrator is in the ICU

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during this month. She nearly dies of COVID. I am

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literally grasping straws by myself while all

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of these people are DMing me and reaching out to me and asking about my

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coaching. At that moment, I had nothing designed for service based entrepreneurs.

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All of my coaching was still very wordsmith towards

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people pitching for business opportunity on LinkedIn. What did

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I have to do, I had to go with the opportunity and

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build it as I went. I said yes. Yes. Yes.

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Yes. I let me let me just put a number up in the

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air and call this new program something. We called it the LinkedIn jump

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start. I told him it would start in 4 weeks. That gave me 4 weeks

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to get my act together. I built a curriculum and ran a

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program for service based entrepreneurs through November

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December. Right? Which by the way was beautiful, because a

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lot of service based entrepreneurs, that's when their downtime actually is. It's when they're not

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launching things. I worked my ass off

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to generate a $100,000 in revenue

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during that time to float my business, float my

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team, and I went down into the depths

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of the dark. I had to go deep into the chasm

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to look at myself and self reflect, and this is where I

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learned to get still. Because many times the

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answers are right in front of us, but we're going so fast. And

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we're not being still that the answers are right in front of us. It's

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also where I learned the practice of

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manifestation and meditating, right? That is where

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I learned this process. Right?

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So many people would look on the outside and think I'm nuts for the next

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step that I did in generating that $100,000 in revenue, I

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knew that I was at another ceiling in

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my business acumen. Clearly, I had made money, but I was at

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a ceiling of my capacity of business acumen. And I

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needed someone to take my ceiling and make it my

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floor. I had to take my ceiling and make it my floor. And the only

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way I was going to do that was to invest

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again. Invest, right? So on the outside looking in

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you would think, gosh, you just got your head above water with revenue. I went

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and invested in what would have been a $40,000 mastermind had I paid in

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full, but I didn't have the cash. So I had to pay interest on it.

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It was a $50,000 mastermind that I put

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10,000 down on because I knew that this man

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was going to take me where I needed to go. I knew he had the

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business acumen and I knew he had the network and the community and the right

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people at the table that were going to take my ceiling,

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make it my floor and expand me into

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a more evolved, targeted focus on service based

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entrepreneurship. One of the best ways to serve those types of entrepreneurs is get at

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the table with them, who you're trying to attract, right? And

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be mentored by someone who leads this type of audience. And so

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I doubled down, and I invested with

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fate. But I also wanna say I

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wasn't careless with my investment. I knew that I

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was gonna find the gear to match the investment to get the

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ROI for where I was headed. Right?

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So what happened? As we tie up 2021,

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we finish the year with me hitting

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rock bottom, recognizing that potentially there's a new

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audience for me, not potentially, I knew it was time. The

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universe was giving me the signs. And I

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invested. I doubled down with faith to go to the next level,

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to make my ceiling my floor. Let me tell

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you how 2022 turns out.

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Right? So I double down and I pivot. We work

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hard in January of 2022 with burnout to all

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out to pivot our message to who we're talking

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to, instead of asking people instead of marketing to

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people who are stuck and feeling like

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kind of desperate, right? We started going for different

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verbiage as far as looking for go getters who take

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radical action who are already showing up in their business, but are here for

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more more expansion, more growth.

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We are using more positive affirmative words than the

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negative stuckness. Right? Because that's what you attract.

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We started speaking specifically to service based entrepreneurs,

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and I crossed my fingers and focused

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on in January manifesting the right audience because I

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totally shifted the verbiage in my launch.

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I shifted who I was talking to, and we weren't sure how it was

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gonna work. Right? Well, I'm here to tell you

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that we crushed our first full

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$1,000,000 year in 2022.

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In 2022, I learned

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from the mentor that I invested in. One of the reasons I invested in him

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beyond everything else I just shared with you is that he runs

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Chris Harder is his name. He runs his business

Speaker:

with such grace while really infusing fun

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and not overworking. Right? And that was the biggest thing

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I had a a call with him about when I interviewed for the mastermind. I

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said, Chris, I don't need you to make another dollar other than if I

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can just match what I made last year and do it without

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chasing my tail and being so exhausted. And so this is where

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we really fine tune my message. And

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we fine tune who our audience was, and we optimized our

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pricing. And instead of throwing the baby out with the

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water, which is what some of you guys are doing, we kept the

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baby and threw out the water. And what we did that

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whole year was a breakdown of my whole business and where we

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could optimize. Do we have the right people in place? Right?

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Is the offer priced properly? It wasn't. Is our messaging

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right to the right people? And we started making all these tweaks.

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And what happened is it was a year of ease and

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grace and space. Right? Joining

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the right mastermind got me connected to the right people. It shifted my

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mindset on a whole nother level because it was a whole

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another level of entrepreneurs of what's possible. The

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keynote speakers, I was able to borrow their value

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for execution. The swaps that happened in the mastermind,

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where I was trading my expertise to get their

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expertise, whether it was media or content creation or ads,

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or there's so many experts in their field. And we were

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scrappy. Right? And I also began to do really

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deep inner work because I realized in November the previous

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year, how much the pausing

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and focusing and manifesting, how much the pause

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actually brought so much value. And I got really deep into

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reprogramming, and going through my own inner child and some

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shit that I'd been carrying along for a long time that was slowing me

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down. And I ultimately, in the burnout to all

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out arena in 2022,

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worked less than I ever had, made more than I ever

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had, and trained for a half marathon for the

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first time in a decade. Right?

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I invested in the land to build our dream

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home, and we launched our very first

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burnout to all out live event that was not

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at my house in Charlotte, North Carolina, where we had

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70 people in attendance. And things did not go without

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a hiccup. It was my first live event. The building caught on fire.

Speaker:

The power went out. Right? And what I

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learned through all the chaos and the challenges

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were lessons. There were so many lessons in the

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challenges that grew me and made me more prepared

Speaker:

for our event last year in Nashville that had more than twice as many

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people. They had 270 people registered for that event. So

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2,020 2, I must say, in the

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world of burnout to all out, was a beautiful year

Speaker:

of a deep leaning in of manifestation

Speaker:

and prioritization of family and

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health, but also prioritization. And not just

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like white knuckling it and seeing how much money we could make. But actually,

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how can we stick with what we have and actually just

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work less? How can we optimize what we have and do it

Speaker:

less? How can we launch less through finding the right audience

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who's willing to pay and raise our prices. That's exactly what

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we did. Right? Isn't that beautiful? Versus

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not creating space to think and not

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creating space to breathe. The innate American thing to do is just

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to go go go go muscle through muscle through try another offer sell another thing

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do another thing, Right? Survival mode, right? But I didn't.

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We paused, we fine tuned and went back to market with the same thing

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that still has videos from 5 years ago in

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it. Right? Okay. So that was our first full $1,000,000

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year. And that brings us into 2023,

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which was last year. Right? And the big

Speaker:

question last year, and I told my mentor

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again, I said, I want a redo of last year. It was amazing.

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I took my family to St. John. Like we went to Disney

Speaker:

World. I traveled, took so many trips,

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right? And the question was,

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how much can I hold? How much

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can I hold and maintain what I've

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learned to be able to do? Right? Because the year before taught me, you can

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make money without sacrifice. You just have to be relentless with

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your boundaries and very strategic with

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how you run your business and who you're doing business with. I can't

Speaker:

tell you how many people I parted ways with

Speaker:

and brought in new people because they were the right fit. Right? And I

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warn you, if your business is on a rocket ship, like ours

Speaker:

has been, some people will serve you for a season and there's a time you'll

Speaker:

quickly notice they're no longer the right fit. We've grown and they

Speaker:

haven't. And in order to take this rocket ship to the next level, we need

Speaker:

new astronauts. And that kind of brings me into we'll talk about 2024

Speaker:

in just a second. But 2023 was about

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how much can I hold while maintaining

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what I've learned about living all out, Living the all out

Speaker:

lifestyle, abundance in all categories, not just money?

Speaker:

So I continued to invest in my high level mastermind. I invested in

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a women's investing group. I got certified in hypno breath

Speaker:

work because I thought, heck, instead of having to depend on someone else to take

Speaker:

me through this nervous system regulation and flow creation, I wanna become

Speaker:

the expert. So I can tap into this shit any time and I

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do every day now. Right? And I bring it to my clients. And it

Speaker:

allowed me to launch a whole nother program, which we'll talk about, right? I

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continue to invest in myself. The year of 2023 was all about

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mentorship. I had a spiritual mentor. I have a

Speaker:

fitness and nutrition trainer that I work with to this day. I have

Speaker:

experts in every area of my life holding me accountable,

Speaker:

spiritually, with my family, with my nutrition, with my

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business, with my money. We published our

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very first burnout to all out book and became best

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selling authors with our mastermind members and my Elevate 360.

Speaker:

And we had our Nashville live event. We doubled our attendance

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with over 200 attendees. Remember, 2 years previous,

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there were 12 people. I share this episode with you

Speaker:

to cast light

Speaker:

on humble beginnings and a willingness

Speaker:

to just keep going. So we had over 200 people in Nashville

Speaker:

last year, and I completed my second half

Speaker:

marathon into in 10 years and in this second half

Speaker:

marathon, I shaved 12 minutes off my race. For

Speaker:

those of you in running, you know, that's a big deal. So

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I got fast, fit, healthy, and we ended up

Speaker:

making $3,800,000 last year. Right? I had

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a massive spiritual awakening. I went to Bali for 10

Speaker:

days, really worked on my connection with

Speaker:

my God and just creator and really

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getting further into purpose and

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impact and, like, why am I here? Who can I serve

Speaker:

more? How can I take my gifts that have

Speaker:

been given to me and put them back out into the world in a way

Speaker:

that propagates larger impact, that big I that we talked

Speaker:

about in the very beginning? I mean, it's been a

Speaker:

fun rabbit hole to be in this year, going into the big I.

Speaker:

And just further diving into the inner work necessary

Speaker:

and the skills to cope with stress. I went from

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learning manifestation practices and mindset and

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neuro reprogramming to also nervous system

Speaker:

regulation. I'm here to tell you going from 1,000,000 to 3,800,000

Speaker:

might sound sexy on the outside. It's a lot to

Speaker:

hold. You have to be careful what you call in

Speaker:

because it takes more team, you have more clients, it takes

Speaker:

more leadership, it takes more money, more money, more

Speaker:

problems. Right? So also

Speaker:

in 2023, what we did was we raised our prices from

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4,000 to 5,000 for a flagship offer, right, our lead

Speaker:

generation lead gen academy. And we had a

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pivotal record breaking year. We had 3 launches in a row that

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did over $700,000 each. For the

Speaker:

same offer we sold for $600 a piece

Speaker:

in 2020. Let that resonate. Let that

Speaker:

resonate. Right? So don't throw the baby out with the water.

Speaker:

So last year in burnout to all out, we brought in

Speaker:

a ton of new clients. It was

Speaker:

expansion. We brought in a ton of new teammates. While I was still

Speaker:

able to go to Bali, while I was still able to go on trips, while

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I was still able to train for half marathons. And towards the end of last

Speaker:

year, I started picking up really heavy weight. Right? Now

Speaker:

burnout to all out. Where are we today? We're in

Speaker:

2024. If there's one thing I've learned is

Speaker:

that we can put together the most strategic plans,

Speaker:

but our higher source, God,

Speaker:

who whomever you call your higher being has a

Speaker:

bigger plan. And what I've learned is that I

Speaker:

can have the best of intentions, and I set out you guys know from listening

Speaker:

to my episodes, I always write very strategic business plans.

Speaker:

But I'm also still learning to embrace and surrender.

Speaker:

Embrace and surrender and listen

Speaker:

to the feedback that's coming at you in business.

Speaker:

Is there something hitting you over the head repetitively and you're ignoring

Speaker:

it? Like I was with the pivot with my brand 2 years

Speaker:

ago, right? Is there something in your gut that's telling

Speaker:

you but you're not listening? And are you stubborn and sticking to the plan

Speaker:

just because that's what was written in the plan? Or can you be curious?

Speaker:

And can you be flexible? And can you be

Speaker:

open to maybe different ways for abundance to

Speaker:

happen than what you wrote out. Maybe

Speaker:

you're in a season of expansion, maybe your message isn't hitting right

Speaker:

anymore because you've evolved and you're marketing to the wrong audience.

Speaker:

Are you creating enough pause to

Speaker:

reflect? Are you creating enough pause

Speaker:

to write down the lessons? Right? So our very first launch of this

Speaker:

year, we wanted to come out of the gates and hit over $1,000,000.

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And we actually just barely hit right under 600,000.

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Right? Some could say on the outside, oh, that was a backslide.

Speaker:

But I've come long enough in this journey to realize, wait a

Speaker:

minute. Growth happens in the

Speaker:

margins of failure. Success happens in the margins of

Speaker:

failure. I know from this journey of peak peak slope,

Speaker:

peak peak slope, or we'll call it peak peak slide, peak peak slide,

Speaker:

the slides when you're in the shadows of the depths of the valley

Speaker:

and the dark. That's where all the lessons are for growth

Speaker:

and expansion. So instead of resisting them,

Speaker:

and I'm speaking to myself right now, can you

Speaker:

embrace them? And look at them and be curious

Speaker:

about what the lessons are. I actually spent 30 minutes this

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morning writing down 9 lessons that I

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learned from a launch that didn't go as planned

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before moving forward into our next one.

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Because if you don't learn your lessons, you'll repeat them and

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the universe will keep shoveling them out to you

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until you learn them. So you may as well pause in the

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depths of the valleys of dark and ask

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yourself, what am I learning in this? What can I

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take away from this? What is the lesson in this preparing

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me for I don't even know what's ahead.

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Because when I sat down a little while ago, and actually journeyed

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all the layers of identity crisis that I've had, which has got to be

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a whole another episode. Like, when I left corporate when there was a consolidation,

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and I thought it was the end of the world, but then I ended up

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launching another business and being more free than ever. Right? I have so many

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stories like that over the last 10 years where when I felt like everything was

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falling apart, it was actually falling into place. But I didn't

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know because I wasn't on the other side yet. So

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2024 is about bringing in more astronauts

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for where we're headed. We are bringing in

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top notch experts. It's not only mentorship

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that's gonna get me where I wanna go. But if I wanna scale, I need

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to bring in experts who've been there. Right? So we're really

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growing a powerful team this year and I cannot wait to bring them on to

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interview with you. We launched the modern entrepreneur, which is my sole

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project of burnout to all out. It is the,

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like, golden child of burnout to all out. It is an entire

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program around bodies building businesses. It's a collective that I've created,

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that all that I've learned about self management to thrive as an entrepreneur that

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has nothing to do with business strategy and everything to do with the inner work

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and the energetics that have gotten me here and allow me to regulate

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and allow me to hold. Right? So

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I've deepened my spiritual practice more than ever, And

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I continue to work on my self limiting beliefs. And

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I continue to grab at the root any fears that come

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up. I'm working on them right now as we speak. It's called

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work for a reason because it's work. Right?

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I continue to work on my self limiting beliefs that I deserve what's

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coming to me, that it's not gonna disappear, that the other shoe is not

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gonna drop, that I need to learn to step in faith.

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Because with every drop in a goal, on the other

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side is a massive slingshot waiting for my

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growth. Right? Can I trust in the faith of that?

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Right? I continue to invest in masterminds. I continue to

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invest in mentorship to deepen everything about

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me, at least 10% of the revenue in my business. I took

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my team on our very first team retreat, which was

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phenomenal for team culture and connectedness. Right? This is

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a year of expansion and growth. Last year, I was very much in my

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feminine energy. This year is a more divine healthy masculine,

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and I wanna specify the divine healthy versus the

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unhealthy masculine I was in in corporate, which was very, like, white knuckle

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it, were 80 hours a week, like, show up and do everything.

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If your calendar isn't packed, you're not working. Go go go go go.

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That is not the masculine I'm talking about. 10 years out

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of corporate and really breaking down that masculine energy that wasn't serving me that I

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had to operate in to

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driven industry. I had to do a lot of

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unpacking over the past couple of years to find my feminine.

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And that's where I've been living the past 2 or 3 years. But now that

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we've scaled up to this multi 7 figure a year

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company in less than 5 years, it takes leadership,

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and it takes confidence and it takes decisions.

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And so when I say divine masculine, what I mean is that I

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am leaning in more than ever with making

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confident decisions that the company needs me to make. Whether it's

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investing in a software, or it's firing someone

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that's not the right fit, or it's hiring someone that's the right

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fit. But it's stepping into that confidence and direction for

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the team that the team needs of me. Right?

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Okay. So where else are we

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going? I don't know. I told you guys it's a conscious

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surrender, right? 2024, I'll land on this. 2

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keywords for me. The main keyword that's come to me since the beginning

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of the year is impact. How can we impact with a big eye?

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On this 200th episode, I'm still looking at how can we take our

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gifts, my gifts, and how can

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I impact more in a positive way to contribute to humanity

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that allow people to live a more happy joyful life? So that's the

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big I. The second piece is the surrender. Right?

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It is a dance to be able to come in with the divine masculine,

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make lots of decisions, have a strong business plan, but

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also be willing to surrender to the process

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and know that there are some things that are under your control, and

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there's others that are divinely written for you that are

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coming your way. Right? And being able to recognize what you can and

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can't control, and surrendering is a continual process for

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me, and faith, and trust

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that all that I go through is for me, not to me,

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And what blessings am I getting out of them? So in a

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bow, wrapping this super lengthy episode up,

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I didn't go it alone in my office to build the

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burn out to all out brand. That didn't get me to this 200th

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episode. Mentors allow you to borrow belief

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and confidence until you have it. Strategically aligning

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yourselves to mentors who are doing it and executing on what you

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desire and living the life you desire are uber important to your

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growth. Networks that expand you in ways

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that you can't replace being behind a zoom or screen.

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Right? Priceless. The best friends that I've made out

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of being in the room, priceless. Right?

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Every master once was a disaster. We

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all started somewhere. I started with the first unknown

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offer for a $100, not sure if anyone was gonna buy.

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Right? And I had to put a stake in the ground. Are you willing? Can

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you set your ego aside and put a stake in the ground? And I've had

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to do it over and over and over again, I had to put a stake

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in the ground to come to market with all of our other coaching programs, I

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had to put a stake in the ground when we rebranded and redirected who our

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audience was not knowing. The more you go

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through those reps, you get less fearful

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of the unknown. And I shouldn't say you get less fearful,

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you get used to the fear. You get

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used to the fear. It never goes away. Right?

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The uncomfortable zone never changes. The stakes

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just get higher. The decisions get bigger. The

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failures still happen, and it's what you learn

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from them as you move forward that will define your success.

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Fear can be transmuted into trust and faith.

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And faith is where growth happens. Right? So,

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by the way, as we wrap up, all these incredible mentors that I've

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been talking about that have literally helped evolve and grow the

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burnout to all out brand all the way up to this 200th episode. They

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are going to be, get this, at burnout to all out

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live in Austin, the 1st weekend in October. I couldn't think of

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a better way to celebrate the 5 year anniversary then

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bring in my strategic partners who have grown me to the

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same stage to bring love, education,

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inspiration and knowledge to you while you network,

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grow and expand with the opportunity like I've had over the past couple of

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years. I hope you guys can make it. Our gold tickets are totally

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sold out. We still have some silver tickets for VIP day. In

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general, admission tickets, we'll make sure they're in the show notes, but they're

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going fast. The last 2 years, we have sold out. So you don't wanna

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miss your ticket. With that, I hope you guys really enjoyed this

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episode and just reflection of our 2

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hundredth episode and journey of burnout to

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all out. Thanks

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guys so much for listening in on today's podcast episode.

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And I can't wait for you to see my upcoming guest in the next

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episode. You are going to love this keynote speaker. Hey,

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here's the deal. If you like this, please subscribe and leave

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a review. And you want the latest online business growth

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strategies and exclusive LinkedIn pro tips sent

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straight to your phone? Text the word update to

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704 318-2285.

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That is text the word update to 704-318

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2285. Can't wait to see you guys. Come find me over

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on Instagram, LinkedIn, Facebook, wherever you like

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to hang. Cannot wait to hear how you

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are enjoying and applying what you're learning. You guys

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reach out to me over on social because I love hearing what's

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resonating with you. When you reach out to me and you send me those personal

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DMs, they really do impact the content I continue to bring forward to

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you. So again, come find me melissa_henault over

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on Instagram. Melissahenault over on LinkedIn

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and Facebook. Can't wait to see you guys over there.

Hey friend!

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