Replays will be available until
January 21 at 11:59 PM ET
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A 6-Month LinkedIn™ Growth Accelerator
The Lead Gen Academy is an online course, coaching & community designed to help you skyrocket your organic leads and create a captivating personal brand on LinkedIn™️ in just 6 months.
DAY ONE
LinkedIn™: Your Business Needs It
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Day 1 Timestamps:
00:00 – Welcome to Lead Gen Masterclass
00:08 – Our promise to you – The MOST POWERFUL lead gen plan
00:12 – Lead Gen Masterclass Agenda: Go live with your optimized profile by Friday with the 5 Steps for LinkedIn™ acceleration.
00:20 – Eye-opening stats on today’s informed consumers and your online presence
00:26 – How to know if you’re in the right place in the Lead Gen Masterclass
00:28 – Meet Melissa Henault, Burnout to All Out CEO introduces herself and how she leveraged LinkedIn™ to build a multi 7-figure business
00:36 – Baseline Analytics: Measure your progress this week
00:39 – Overview of the Build, Drive, Automate lead gen method
00:46 – How LinkedIn™ stands out from other platforms
1:00 – Discover the Global Trifecta of opportunity on LinkedIn™
1:08 – Day 1 Homework overview
1:10 – Hear Louise Taylor’s success story: A fractional CMO and Burnout to All Out student who leveraged the power of LinkedIn™ to build her business and surpass her goals
1:24 – Preview of Day 2 content and Day 1 Homework reminder
DAY two
How Are You Showing Up - Employee or Business Owner?
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Day 2 Timestamps:
00:00 – Reviewing the Lead Gen Masterclass Agenda for the week and recap of Day 1
Book Giveaway winner announced and additional contests announced!
:12 – Meet Melissa Henault, Burnout to All Out CEO and learn how you can work with our company through our multifaceted product suite
:17 – Melissa answers our top question of the day from our attendees with a golden nugget answer and reviews today’s masterclass agenda
:22 – Overview of LinkedIn™’s Social Selling Index (SSI Score) – uncover the secret to more visibility on the platform
:31 – Learn how your mindset on LinkedIn™ is impacting your connection to qualified leads.
:45 – Learn how to formulate your Value Proposition to attract your ideal client
:57 – Day 2 Homework overview
:59 – Meet R.T. Custer a former student who leveraged LinkedIn™ for his niche business, and found his target audience on LinkedIn™ to pleasantly delight and skyrocket his sales
1:14 Homework Reminder and Day 3 Overview
DAY three
Network Growth Strategies
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Day 3 Timestamps:
00:00 – Lead Gen Masterclass General Housekeeping
00:06 – Melissa shares her LinkedIn™ success story and how she leveraged the platform to exit corporate, pay off her student loans and scale past 7-figures
00:12 – Lead Gen Masterclass agenda overview
:20 – When do Entrepreneurs & Leaders stop learning?
:24 – Lead Gen Academy introduction – Melissa shares the 4 core components and levels of support that drive results
:26 – Who is your ideal client that you’re trying to attract on LinkedIn™ and how to grow a qualified network?
:34 – Learn how to drill down on your niche client to find the exact right people for your offers.
:44 – Reminder why users are on LinkedIn™ in the first place and how to leverage this knowledge.
:50 – Hear a case study for the wide open blue ocean that LinkedIn™ is and the opportunity the platform holds.
1:00 – Day 3 Homework overview and commitment to growing your network
1:04 – Hear from Lynee Lopez, a former Lead Gen Academy student, who saw the visibility Melissa had and followed the strategies to grow her visibility and business – this grew her local business nationally
1:19 – Day 3 Homework reminder
DAY FOUR
Content That Converts on LinkedIn™
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Day 4 Timestamps:
00:00 – Lead Gen Day 4 Agenda and overview of the week, and announcing our Live Audit Winner
00:08 – How do you raise your lid as an entrepreneur and make your ceiling your floor?
00:11 – Learn the 3 core components of personal branding and attraction marketing.
00:22 – A Case study on this Masterclass and how free content builds authority
00:29 – How to strategize your Content Plan and provide value to position yourself as an authority
00:40 – Melissa announces an exciting opportunity to join the Lead Gen Academy and 24 hour bonuses!
00:52 – Meet Sara Davenport, who started with less than 100 LinkedIn™ connections and leveraged LinkedIn with her storytelling to exceed her business goals beyond her imagination
1:04: Day 4 Homework Overview
10:05 – Lead Gen Academy overview and a peek inside the program platform Circle
10: 25 – Live Q&A for the Lead Gen Academy
DAY FIVE
Creating a Profile That Creates Sales & Live Audit Workshop
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Day 5 timestamps
00:00 – Day 5 Masterclass overview, connect with Melissa on LinkedIn™ and a reminder to watch the Replays over the weekend
00:06 – Melissa’s answers today’s top question – Do I need a Personal Account, Business Account or Both?
00:10 – The Lead Gen Academy is open for enrollment and sharing our 30 Days to $6K fastrack inside the program
9:18 – Live LinkedIn™ Profile Audit for our giveaway winner, Melissa coaches her through updating her profile in a live coaching session and helps her nail down her messaging
1:00 – Listen to Sue Wilburn a Lead Gen Academy past student, who doubled her revenue by getting clear on her message and being of service to her audience
1:23 – Homework overview and Masterclass live Q&A
DAY SIX
Our Signature LinkedIn™ Strategies
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Day 6 timestamps
00:00 – Masterclass Day 6 Overview, learn how Melissa scaled her business while working her 9-5. Welcome to our new Lead Gen Academy members! On the fence? Book a clarity call if you have questions!
00:10 – Melissa shares how she doubled down and took radical action to invest in her business and become a multiple 7-figure entrepreneur.
00:15 – Lead Gen Academy live coaching, training and personal audits will teach you how to grow your personal brand and highly qualified network.
00:17 -Learn why LinkedIn™ is a long term asset for your business to create authority and build your warm network
00:28 – Learn how to build your LinkedIn™ while working in your 9-5 Day Job with these 4 core income producing strategies
00:53 – Personal Pages vs Business pages, learn the differences and how to choose what will work best for you and our best practices
10:03 – Hear from Ash Johns, a current Lead Gen Academy student, what she’s quickly learned and how she’s become top 3% in her SSI, and found her client base on LinkedIn™
1:18 – Day 6 Homework overview and Day 7 teaser
1:21 – Melissa hosts a Live Q&A to answer Lead Gen Academy Q&A
DAY seven
Master the Algorithm and Hashtags on LinkedIn™
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Day 7 Timestamps
00:00 – Lead Gen Masterclass recap and Day 7 Overview
00:04 – Lead Gen Academy review of what’s inside this 6-month growth accelerator and the high-touch coaching you’ll receive
00:11 – Jackie Denewitt our CIO, debunks the LinkedIn™ Algorithm and teaches how to increase your Social Selling Index (SSI) – Learn the 4 rules LinkedIn™ scores you on to improve your reach and visibility
00:47 – Meet Marilyn Dollar, an executive coach with no LinkedIn™ presence and BOTAO student. She attracted her ideal C-Suite clients and exceeded her corporate salary with her coaching business in her first full year in entrepreneurship
1:01 – Take radical action and join the Lead Gen Academy before doors close on 1/21 midnight ET
1:03 – Jackie hosts a live Q&A and walks through the Circle platform we host the Lead Gen Academy from
DAY EIGHT
LinkedIn™ Live and Creator Tools...Be Seen Above Your Competitors!
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Day 8 Timestamps:
00:00 - Masterclass recap and welcoming new Academy Members
00:02 - Day 8 Agenda and Linkedin tools to reach more leads and General Masterclass housekeeping
00:05: Closed door calls announced for tonight 11/18 and tomorrow 11/19 7 pm/et - check your email for the link to join
00:06 - Melissa answers today’s top question - Will the Academy be manageable on top of my already busy schedule?
00:11 - Reminder to submit your SSI content homework for a chance to win a ticket to Burnout to All Out Live in Miami, FL October 3-4, 2025
00:14 - Melissa shares how she proved her former boss wrong by scaling a business beyond her wildest dreams
00:22 - 12-month payment plan announced for Lead Gen Academy - only available until 11/19 midnight ET.
00:25 - Learn how to leverage going live on LinkedIn™ to increase engagement and why you should do it
00:44 - LinkedIn™ Creator tools to use and grow your business organically - LinkedIn™ Newsletters, LinkedIn™ Audio
00:53 - Recap of special offer available until tomorrow 11/19 midnight ONLY
00:59 - Client Success Story: Ex-Corporate HR exec Julie Cober shares her pivot into entrepreneurship using the LinkedIn™ Academy.
1:19 - Lead Gen Academy - a peek under the hood with a look inside the platform we host the Academy in called Circle
1:25 - Q&A Session
DAY NINE
Q&A with Team Burnout to All Out
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Day 9 Timestamps
00:00 – Welcome to our new Lead Gen Academy Members! Hear what to expect inside the Academy.
00:02 – Day 9 Agenda overview. Announcing our final Live Q&A tonight at 7 pm/et, join us if you have final questions about joining the Academy.
00:05 – Live checking on your LinkedIn™ Analytics progress check from Day 1 to today, Day 9.
00:10 – Announcing the SSI Score contest winners, who will get a free ticket to Burnout to All Out Live event in Miami, FL.
00:13 – Our Promise to You – provide you with the most powerful plan to grow your network on LinkedIn. Learn if you’re in the right place.
00:15 – Meet Adri Angotti, a Lead Gen Academy student who attended the Masterclass 3 times before joining the Academy, once she joined she doubled down and signed a client for $72K in 30 days!!
00:24 – Melissa walks you through a LinkedIn™ audit to rank yourself 1-5 on the core components of our LinkedIn™ strategy.
00:34 – Lead Gen Academy overview and an exciting offer for our final 12 hours!
00:37 – Melissa answers top Masterclass questions
00:01 – Hear from Lauren Perez, another Lead Gen Academy student, who progressed through the Burnout to All Our programs up to Build, Grow, Scale incubator and skyrocketed her goals and even came up with another business by listening to her ideal client’s problems and needs. She surpassed her year 1 revenue goal, got a full return on her investment in the Academy by leveraging LinkedIn™ and following our simple, proven strategies.
1:12 – Final words for Day 9 of the Lead Gen Masterclass
1:16 – Final live Q&A answering attendee Lead Gen Academy questions
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