Purchaser intelligence
Track lifetime value from first purchase forward.
Explore individual journeys, then roll the same purchase-led data into clear weekly and monthly reporting.
Approval mockup · sample data
Build a linked segment
Purchase options change with the selected event.
Event
Purchase within event
Sort results
Purchasers shown
Net collected LTV
Average LTV
Program ascensions
Purchasers
Customer
First-ever purchase
Event → purchase history
Net LTV
Current level
Timeline
Maya Carter2 profiles merged
Speed of Thought On DemandJan 12, 2026 · $11
Always-On → Low-ticketMTS July 2026 → The HiveMTS September 2026 → Queen's Chamber
$5,575
Queen's Chamber
Jordan Ellis1 profile
The HiveJul 15, 2026 · $997
MTS July 2026 → The HiveMTS July 2026 → Marketing IntelligenceMTS September 2026 → Queen's Chamber
$6,064
Queen's Chamber
Simone Reed2 profiles merged
Low-ticket offerMar 3, 2026 · $22
Always-On → Low-ticketMTS July 2026 → The Hive
$1,019
The Hive
Camille Brooks1 profile
The HiveJul 22, 2026 · $997
MTS July 2026 → The HiveMTS September 2026 → Marketing Intelligence
$1,497
Hive + MI
Avery Morgan1 profile
The HiveSep 8, 2026 · $997
MTS September 2026 → The Hive
$997
The Hive
Riley Bennett3 profiles merged
The HiveApr 21, 2026 · $997
Profile Makeover → The HiveAlways-On → Marketing Intelligence
$1,497
Hive + MI
Tessa Adams2 profiles merged
Low-ticket offerFeb 5, 2026 · $37
Always-On → Low-ticketMTS September 2026 → The HiveMTS September 2026 → Inner Circle
$13,034
Inner Circle
Brooke Daniels1 profile
Queen's ChamberJun 10, 2026 · $4,567
Always-On → Queen's Chamber
$4,567
Queen's Chamber
Weekly LTV report
Where lifetime value moved this week.
Weekly reporting separates first-time purchasers from existing customers buying again, then carries total collected LTV forward.
Week ending Sep 20, 2026
Linked segment
MTS July 2026 → The Hive
Purchasers in segment
4
LTV added this week
$9,134
LTV at week close
$14,155
Ascensions this week
2
A customer can enter before the launch and still appear here when they purchase through the selected Event + Purchase pair. Their original first-ever purchase remains the LTV anchor.
| Week | Purchasers active | First-time purchasers | Existing purchasers | Collected in week | LTV at close | Ascensions |
|---|---|---|---|---|---|---|
| Aug 31–Sep 6 | 1 | 0 | 1 | $500 | $5,021 | 0 |
| Sep 7–13 | 0 | 0 | 0 | $0 | $5,021 | 0 |
| Sep 14–20 | 2 | 0 | 2 | $9,134 | $14,155 | 2 |
| Sep 21–27 | 0 | 0 | 0 | $0 | $14,155 | 0 |
First-time purchaserThe person's first-ever paid purchase happened inside that reporting week.
Existing purchaserThe person had paid before, then made another purchase inside that week.
LTV at closeAll collected revenue from the segment through the end of that week.
Monthly LTV report
See the cohort compound over time.
Monthly reporting shows what was collected in each month and how the segment's total lifetime value grew after the original purchase event.
Through Sep 30, 2026
Linked segment
MTS July 2026 → The Hive
New customers
2
Existing customers
2
Current segment LTV
$14,155
Average LTV
$3,539
Monthly reporting does not create a new cohort when someone upgrades. It keeps the customer attached to their first-ever purchase and records the later payment as LTV growth.
| Month | Purchasers active | First-time purchasers | Existing purchasers | Collected in month | LTV at close | Ascensions |
|---|---|---|---|---|---|---|
| July 2026 | 4 | 2 | 2 | $4,488 | $4,521 | 0 |
| August 2026 | 0 | 0 | 0 | $0 | $4,521 | 0 |
| September 2026 | 3 | 0 | 3 | $9,634 | $14,155 | 2 |
| Current total | 4 unique | 2 | 2 | $14,122 | $14,155 | 2 |
Collected in monthEvery successful payment collected from segment members during that month.
Current totalUnique people are counted once even when they purchased in multiple months.
Event attributionThe event explains the purchase context; it never replaces the first-ever purchase anchor.